Finpro is a Finnish export agency whose recent activities are focused around cleantech industry. They’ve created a digital platform that enabled Finnish cleantech experts to communicate with different clients around the globe solving environmental challenges. But it did not work.

In cooperation with Finnish marketing agency 358 we applied the user-centered design approach to redesign this digital platform. Solved, a new consulting company, has been established. The startup embodies the user-centered design approach and is entirely based online. The effort has resulted in an innovative platform that helps stimulate the exchange of ideas between cleantech experts and guides discussions to solve environmental challenges. The platform now operates in various countries around the globe including Finland, Russia, Italy, Tanzania and Slovakia.