Hypherdata is a startup focused on streamlining access to real-world medical data. Their goal is to help pharmaceutical companies, biotech firms, and other innovators obtain high-quality real-world data faster and more affordably, accelerating the development of innovative treatments.

The startup approached us with the task of creating a new visual identity for their website and user platform. The aim was to design something that would convey professionalism while remaining approachable and open to everyone. The team at Lighting Beetle developed two visual directions — one emphasizing expertise with a modern, futuristic feel, and another highlighting the human aspect behind the data. Based on internal feedback and testing with industry professionals, we ultimately found a synergy between both approaches and created a design that combines professionalism with a human touch.

The project also included a logo redesign, which we simplified and better aligned with the chosen typography.