What is this guide for?
Launching a new product is extremely risky, 90% of startup ideas fail. This
guide is a summary of best practices combined with our 11 years experience in
bringing successful new products to market. Following our 7-step process, you
will maximize your chances for success.

In this handbook
 * Complex process simply explained: No need to be an expert in product
   management to read this guide. We write in plain english what you should know
   about creating a new product.
 * 7 steps process: From your first meeting to the launch, we explain in 7 steps
   how to build your product for your customers. 
 * Recommended tools: For each step, you can find some of our favorite tools.

The process
 * Business goals
 * Problem exploration
 * Solution development
 * Business model definition
 * Solution validation
 * Build a minimum solution
 * Continuous build & measure & learn

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toolbox Experiment card canvas Assumption mapper canvas Product discovery guide 
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Product Discovery Guide

What is this guide for?
Validation is the best way to make sure you're building something successful,
before actually building it. Save up weeks of work by discovering which ideas
are worth implementing.

In this handbook
 * Simply explained concepts: No buzzwords, we explain why you should validate
   your ideas before implementing them in plain english.
 * Step-by-step process: In the handbook we are introducing the assumption
   mapper and the experiment cards canvas. We provide you with clear steps how
   to use them yourself.

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bigger company) Consultant (I work as a freelancer or in an agency) Academic (I
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toolbox Experiment card canvas Assumption mapper canvas We handle your personal
data gently and will only use it to send you updates about the content that you
request. You can unsubscribe or change preferences anytime. For details about
how we respect and protect your privacy, review our Personal data protection
policy [https://www.lbstudio.sk/gdpr.pdf]. 

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Validation Handbook

What is this canvas for?
The “Experiment Card” helps you frame your experiments and focus on what really
matters. It’s crucial to define the success criteria so that you can decide
whether or not to repeat, pivot, or implement.

Step-by-step process
 * Step 1: For the assumptions you previously selected with the team,
   individually complete the experiment cards that you printed before hand. Tip:
   Check out the Experiment toolbox
   [https://www.lbstudio.sk/blog/experiment-toolbox] (15 min)
 * Step 2: Present filled-in experiment cards and write down feedback on sticky
   notes (10 min).
 * Step 3: For each assumption, merge your individual work into one experiment.
   (15 min).
 * Step 4: Wrap-up by reviewing the next steps, roles and responsibilities. (10
   min).

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you?* Entrepreneur (I am startup founder or employee) Corporate innovator (I
work at a bigger company) Corporate Leader (I am a leader at a bigger company) 
Consultant (I work as a freelancer or in an agency) Academic (I am a teacher or
student) Other Handout type Validation handbook Experiment toolbox Experiment
card canvas Assumption mapper canvas We handle your personal data gently and
will only use it to send you updates about the content that you request. You can
unsubscribe or change preferences anytime. For details about how we respect and
protect your privacy, review our Personal data protection policy
[https://www.lbstudio.sk/gdpr.pdf]. 

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Experiment Card

What is this canvas for?
We created the assumption mapper canvas to help you frame your learning goal,
brainstorm assumptions and prioritise the riskiest ones.

Step-by-step process
Define your learning goal
 * Step 1: Individually write down the most important questions or problems you
   need answers for. Example: Will people use this feature? How should we build
   it? (5 min).
 * Step 2: Share your questions and problems and build on top of them (15 min).
 * Step 3: Merge your questions into one or two learning goals. If you have many
   of them, prioritise the most important ones and keep the others for later (5
   min).

Map out assumptions
 * Step 1: Individually write down 2-4 key assumptions linked to your learning
   goal previously defined (10 min).
 * Step 2: Share them on the assumption mapper and build on each other’s
   assumptions (15 min).
 * Step 3: Rank each assumption from the riskiest to less risky ones.  (15 min)
 * Step 4: Focus on the riskiest assumptions, and agree with the team which one
   of them you will test first (10 min).

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innovator (I work at a bigger company) Corporate Leader (I am a leader at a
bigger company) Consultant (I work as a freelancer or in an agency) Academic (I
am a teacher or student) Other Handout type Validation handbook Experiment
toolbox Experiment card canvas Assumption mapper canvas We handle your personal
data gently and will only use it to send you updates about the content that you
request. You can unsubscribe or change preferences anytime. For details about
how we respect and protect your privacy, review our Personal data protection
policy [https://www.lbstudio.sk/gdpr.pdf]. 

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Assumption Mapper Canvas

What is this handbook for?
It is often hard to think about how something could be tested. The experiment
toolbox gives you 30 experiments to pick from. For each experiment, there is a
description as well as criteria to help you decide if it is the one you need.

In this handbook
 * 30 experiments ideas: We combined 30 experiments to help you validate your
   hypotheses. It goes from the traditional survey to less known techniques such
   as “Imposter Judo” or “Picnic on the graveyard”.
 * How to pick the best experiment: We created a system that helps you to
   determine what is the most suitable experiment depending on the stage you are
   in and what type of assumption you’re trying to validate.

Get the Experiment toolbox First Name* Professional email* Which one best
describes you?* Entrepreneur (I am startup founder or employee) Corporate
innovator (I work at a bigger company) Corporate Leader (I am a leader at a
bigger company) Consultant (I work as a freelancer or in an agency) Academic (I
am a teacher or student) Other Handout type Validation handbook Experiment
toolbox Experiment card canvas Assumption mapper canvas We handle your personal
data gently and will only use it to send you updates about the content that you
request. You can unsubscribe or change preferences anytime. For details about
how we respect and protect your privacy, review our Personal data protection
policy [https://www.lbstudio.sk/gdpr.pdf]. 

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