Can AI-powered synthetic users replace research with real humans?

AI-powered synthetic data is transforming user research. As "synthetic users" gain popularity for rapid testing, the key question remains: can artificial insights replace real human feedback?

Want to improve your customers' experience? Start with employee experience first

A well-designed employee experience can leverage productivity, salvage reputation, or create new sources of revenue – even in places you wouldn’t expect, like a regional hospital.

How does Net Promoter Score impact revenue growth?

Companies in the top NPS quartile outperform their competitors with 25 % higher revenue growth. However, success lies not in the score itself but in how companies act on the insights.

Three case studies on omnichannel consistency

Omnichannel customer experience isn’t just about a brand's presence on multiple platforms—it’s about integrating them into one seamless whole. Yet, most brands fail to grasp this concept.

In the sea of product ideas, how to recognize the most beneficial ones?

Validating an idea before sending it into production seems like common sense. However, many companies forget which aspect of the idea or hypothesis they are actually verifying.

Minimum Viable Podcast #29: CX in pharmacy

Jana Kutlíková from Dr. Max: "We are the first point of contact in illness."

Minimum Viable Podcast #28: Business design

Alžbeta Ivanovičová from Lighting Beetle*: "Business design helps build a competitive edge."

The new reality shapes how consumers perceive brands. How to stay relevant?

The way people build relationships with brands has dramatically changed over the past five years. Yet, not all brands are keeping up. Our framework Experience identities offers a solution.

Minimum Viable Podcast #27: Creating better cities

Slavo Oslej from Bratislava City: "Service design is not just about experience but also about efficiency."

Offboarding: How to end your customer’s journey meaningfully

In today's world, businesses focus on glamorous onboardings but neglect proper endings. The concept of "endineering" explains why offboarding should be equally engaging.

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