newsletter
Confusing CX and UX or pursuing one in isolation leads to inefficient investments and missed opportunities. This guide helps distinguish how these disciplines differ and overlap, and how to set them up to jointly maximize design's impact on your organization.
Kristína Malíková
newsletter
Traditional customer segmentation by age or location is insufficient in today's world. Companies need to understand how customers think and what motivates their decision-making.
Alžbeta Ivanovičová
newsletter
Master stakeholder management to transform your CX initiatives into real organizational impact through strategic mapping, coalition building, and trust.
Matej Beňuš
newsletter
Eye-tracking can reveal hidden customer and business problems that remain unnoticed during digital product development. When is it worth using and when should you choose other research methods instead?
Klára Fedorová
newsletter
Brick-and-mortar stores are experiencing an identity crisis. To be commercially meaningful while attracting digitally-minded customers, they need to redefine their role in the marketing mix.
Lucia Ciranová
newsletter
AI-powered synthetic data is transforming user research. As "synthetic users" gain popularity for rapid testing, the key question remains: can artificial insights replace real human feedback?
Korin Mitrová
newsletter
A well-designed employee experience can leverage productivity, salvage reputation, or create new sources of revenue – even in places you wouldn’t expect, like a regional hospital.
Dominika Babulicová
newsletter
Companies in the top NPS quartile outperform their competitors with 25 % higher revenue growth. However, success lies not in the score itself but in how companies act on the insights.
Kamil Zahorjan
newsletter
Omnichannel customer experience isn’t just about a brand's presence on multiple platforms—it’s about integrating them into one seamless whole. Yet, most brands fail to grasp this concept.
Dominika Babulicová
newsletter
Validating an idea before sending it into production seems like common sense. However, many companies forget which aspect of the idea or hypothesis they are actually verifying.
Alžbeta Ivanovičová
newsletter
The way people build relationships with brands has dramatically changed over the past five years. Yet, not all brands are keeping up. Our framework Experience identities offers a solution.
Dominika Babulicová
newsletter
In today's world, businesses focus on glamorous onboardings but neglect proper endings. The concept of "endineering" explains why offboarding should be equally engaging.
Klaudia Balagová
