We are living in ultra-globalized market where everything is more connected than
ever before. There is so much competition on the market that it's hard to
differentiate your company offering through all the noise. One of the key levers
to grow your business is to invest in customer experience.

Historically, companies used to invest in physical stores and train call centers
to be empathetic. Think about Amazon. But today the biggest customer experience
challenge is in digital channels.

On Google Search, competition is one click away. Your website takes too long to
load? Is someone struggling to filter by price? It doesn't matter, the user
presses the back button on their web browser and check out the next link. The
digital experience of a customer is now becoming a priority to grow a successful
business.

On top of that, COVID-19 completely disrupted all the businesses reluctant to
digital transformation. During the time where everything becomes digital, it's
even more crucial to provide your customer with a great experience on your
digital touchpoints.

In this talk for the Butterfly Effect series BE in focus, I discussed three main
topics:

 1. what is UX
 2. why it matters for your company
 3. how to start doing it

If you're new to UX or you would like to know a bit more about it, this is the
perfect introduction you need.

Webinar: UX now or never. An introduction to UX by a UX designer Albert Fourage

Ešte pred pár rokmi skratke UX nerozumel na Slovensku takmer nikto. Našťastie,
dnes už si nutnosť dizajnovať produkty na základe používateľských potrieb
uvedomujú ľudia zo všetkých oblastí produktového dizajnu – od developmentu až po
zákaznícky servis.

Na to, ako sa z firmy Lighting Beetle, ktorá robila weby, IT support aj
marketing, stalo UX štúdio, bol zvedavý Kamil Aujeský z Youtube talkshow
Marketing Backstage. Pozrite si, ako jeho otázky zodpovedal spoluzakladateľ
Michal Blažej.

V rozhovore sa dozviete:
 * či je UX na Slovensku známym pojmom
 * ako sa z developerskej firmy stalo UX štúdio
 * čo vlastne robí UX štúdio
 * ako UX súvisí s marketingom
 * akú má Lighting Beetle víziu do budúcnosti
 * akých má Lighting Beetle klientov
 * čo robí Slovenská UX asociácia

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Webinar: UX now or never. An introduction to UX by a UX designer Albert Fourage

Mapujeme, čo sa deje v zákazníckych mysliach, vraví o UX Michal Blažej

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